Imagine being found on Google by your ideal customers who are ready and eager to do business with you.
Sounds like a dream come true, doesn’t it!
The only problem? Too many business owners find SEO so confusing and overwhelming that they don’t even try. Or they don’t know who to trust to help them and end up getting strung along and ripped off. It can leave you wondering what’s the point of it all.
The truth is, SEO can deliver an incredible return on investment when it’s done right – and it doesn’t have to be so frustrating!
What if we could flip the table on your SEO confusion and overwhelm and instead have you feeling in control and empowered? That’s my goal.
Hi, I’m Maz Hancock, SEO Strategist from the Gold Coast.
I’m on a mission to ensure SEO is made simple, transparent and effective for growing your local business to new heights.
What makes me different is that I genuinely care (something which sadly can often be lacking in my industry).
I believe in delivering an amazing service and will be by your side with transparency, honesty and integrity as we work towards your business goals.
Missing out on potential customers because they can’t find you?
Feeling confused or frustrated with all the misinformation out there?
Not keen to get locked into a 12 month contract with an SEO agency?
by giving you the honest advice and guidance you need on your journey towards expanding your online presence and being found by your ideal customers, while taking care of all your SEO needs.
If you’re an owner of a Medical Centre, Dental Clinic, Beauty Salon or another type of Health Business you’re in the right place. I also work with Mechanics, Electricians, Plumbers, Landscapers and other Tradies. I can also help professionals such as Specialist Lawyers and Accountants.
You’re an established business and you’re brilliant at what you do.
You have probably either:
a) Not worried too much about your website or SEO before, but realise it’s time to claim your online real estate and get your business successfully established online, so you’re not losing out to competitors who are getting better at digital, or:
b) Been burned by agencies in the past and want help, but don’t know who to trust. You want to work with someone who takes the time to get to know you and your business, who will communicate regularly and will be invested in the results.
5 steps to being the leader in your local area
1. Communicate your value with clarity
Core messaging that speaks to your ideal clients from your website, socials and your Google business profile.
2. Services and Locations pages
One ‘Services’ page isn’t enough these days. Your individual services pages need to be comprehensive and tailored to suit the locations you target.
3. Google My Business
The experts are saying ‘Google My Business is your new home page’. Your Google business profile needs to be optimised ‘to the max’ to reap the benefits.
4. Citations and Links
Links are still the currency of the web and getting links from highly regarded websites and local directories will make all the difference to your search results.
5. Review Generation and Management
The word is out – reviews are hot right now. Regular review generation and maintaining a high star rating can make or break your biz.
Imagine what it will feel like when:
It feels easy to attract new customers
You’re not fearful anymore of becoming irrelevant because you’re now findable online
You’re investing in SEO which in the long run will help to reduce reliance on paid advertising
You can ‘see’ the work being done and how it’s helping customers engage with you
You’re getting leads from the kinds of customers you enjoy working with
We are very happy with the search engine rankings we achieve…
Maz has worked with us for some time now providing search engine optimisation, content writing and other digital marketing services. We are very happy with the search engine rankings we achieve and the traffic to our website has tripled during this time subsequently increasing online bookings at our practices. Maz is knowledgeable, dedicated and works well with our team. I would highly recommend her services to other business owners.
The Local SEO
This is my 12 week solution to establish your online presence and help your ideal customers find you. We’ll cover things like:
+ A complete Local SEO Strategy that paves the way to make you a star in your local area
+ Professional, on-brand copywriting for your website and profiles, allowing you to instantly build rapport with your ideal clients
+ Comprehensive, engaging Services pages focused on your target locations to entice more leads
+ Set up of your Local Search Ecosystem
+ Complete optimisation of your website for local search
+ A review generation process to help boost your review profile
Here’s some of
the steps in
is perfect for you if:
+ You know you need SEO but don’t have the time or inclination to do it yourself
+ You don’t want to be locked into a 12 month contract with a SEO Agency
+ You understand that SEO is a long-term strategy
+ You’re ready to set the wheels in motion to stop relying on paid advertising
+ You want to work with an SEO Specialist who cares about your business
+ You’re happy to invest a couple of hours at the start of the process to ensure we get off to a great start
No-one can truly guarantee they’ll get you ranking on page 1. In fact, where your site ‘ranks’ is dependent on Google’s algorithms. Accordingly, results take time and there is no such thing as an overnight SEO success.
I never want to over-promise results as there are a lot of people in the SEO industry doing that to their detriment. Results depend on the competitiveness of your industry (Lawyers are much more competitive than Landscapers, for instance) and the keywords we have decided to target. However my clients *usually* start seeing positive results and getting new leads from the website within 3 months.
Here’s what some of my clients have said:
It’s really rewarding when SEO gets you to the top of page 1…
Maz helped me improve my website design and content and put together a strategy for my blog. Within a couple of months of starting SEO many of my new customer enquiries were coming from Google and our rankings continued to improve each year. We’ve just started doing monthly SEO again and it’s already bringing in more business. It’s really rewarding when SEO gets you to the top of page 1 for keywords that you know your competitors are having to pay loads of money to Adwords for.
The traffic and engagement has nearly tripled…
I engaged Maz last year to provide ongoing SEO services for one of my holiday parks. The traffic and engagement has nearly tripled and continues to grow each month. I really feel like Maz has a vested interest in my business as if it were her own.
I highly recommend Maz if you are looking for a thorough, knowledgeable and dedicated professional who gets the job done for you, giving you complete peace of mind that your website’s SEO is being maximised to its full potential.
How soon can you get started?
My next available booking is July 2019
What do I need to have ready when we start the project?
If you become a client, you’ll receive my Welcome Guide. Part of the Welcome Guide is a link to the Project Launch Questionnaire. It’s essential to fill out the Project Launch Questionnaire before your project commences as it helps us both prepare for working together.
At the very basic level I’ll need full Admin access to your WordPress website, full permissions to your Google Search Console and Google Analytics accounts if these are already set up. I’ll also need Manager access to your Google My Business account.
The Project Launch Questionnaire is designed to pick your brains around topics like your ideal customers, examples of keywords you think people would type into Google to find the kinds of products or services you offer, and what other marketing activities you are working on, for example. It also asks for your exact business contact information which is crucial to establish your business in your local area.