Social Media Presence – Can’t find the time?
Social media is one of the fastest growing digital marketing channels of the 21st century. Facebook, Instagram, and Twitter are at the fingertips of consumers and businesses across the globe, and that’s only scratching the surface of the platforms available for the socially active among us.
With social media being so freely available and such an easy way for the masses to communicate, it still seems surprising that a lot of small businesses still aren’t as active on social media as they could be.
We’ve all been there.
You search a company’s Facebook page to see that their last post was made over a year ago. You know the business is still in operation, yet the social momentum that had once started to gather has dropped into an abyss of dwindling likes and non-existent shares.
But why? What is stopping business owners from putting their business at the forefront of one of the most easily accessible marketing tools of our time?
Mostly, it’s a lack of time.
When the phones are ringing, and work stress is taking its hold, it’s easy to see why creating social media content isn’t on top of the priority list for a business owner.
But it could also be as simple as the fact that some business owners just don’t realise how significant a role social media presence plays in growing and sustaining a small business.
Here are six reasons ongoing social media presence should be a priority in your business if you’re committed to its success.
1. It helps build a relationship with existing customers.
Social media is a much more casual and relaxed way for businesses to connect with their existing clients and helps their personality shine through.
While your sales and marketing material is created to suit the brand of your business; social media gives another avenue to share your blog posts, interests and things that make you laugh, and provides the opportunity for your customers to interact with you too.
Through commenting, sharing your posts, and leaving feedback, you can get to know your market as much as they can get to know you.
Social media is a fab way to stay connected with existing clients
2. It helps you connect with potential customers.
There are no limits to who social media can connect you to. By giving you the opportunity to share a range of interesting and engaging content, you can appeal to those who already use your product or service but, just as importantly, those who aren’t yet your customers.
The more your content appeals to those whose problem your product or service solves, the more likely they are to follow you and your relevant content and, when they have a need for what you provide, choose you without hesitation.
3. Gives you a broader online presence.
Google is the first place your potential customers go when they’re looking for your product or service which is why an SEO strategy is crucial to help your website get found first.
Your website needs to be up-to-scratch with relevant and engaging information, but it shouldn’t be your customer’s last stop. Social media gives you a broader online presence which means that people can find you via the apps they use to connect with others, when they might not have even been searching for you.
Think beyond your website to your broader online presence
4. Indirectly benefits your SEO.
Platforms such as Facebook are another opportunity for you to associate your keywords and phrases with your business. Google sends their robots to all sites across the world wide web, and a healthy-looking Facebook page will alert their attention.
Google favours websites that are regularly updated, and which website is updated more frequently in this day-and-age than Facebook, the number one social networking site? A well thought-out post can be created in just a few minutes but will pay future dividends for your business as your website edges further up the search rankings.
5. Provides an avenue to connect with others in your niche.
Connecting with other businesses in your niche is one of the most efficient ways to grow your empire. Now, of course, I don’t mean copy-catting, but by connecting with the bigger players in the game, you can see what they’re doing, what works, and what doesn’t work.
It’s also an excellent way to grow your business as the online networking forums expose you and your skills to other companies which can create potential opportunities for collaboration.
Use your social media presence as an opportunity to connect with the bigger players in your niche
6. You could go viral.
The sharing capabilities of social media could see your content reach the other side of the world in minutes. Well, hours, but it can happen quickly!
A ‘like’ here and a ‘share’ there can all add up to create a viral post exposing your business to someone who has the potential to change your game entirely.
If you’re looking to take your brand to the other side of the world, or even expand further into your existing country, one of the best ways to do so is to consistently promote yourself on social media platforms where people have the capacity to share your content, and watch the momentum gather.
Author - Maz Hancock
Maz is a SEO Specialist based on the Gold Coast and enjoys working closely with digital marketing teams and ambitious local business owners to implement SEO in a way that’s results-focused, simple and effective.